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Batch Personalization.. The Technical
December 19, 2020 @ 5:30 pm - 6:30 pm
Ishraq Fataftah will be taking us through Batch Personalization.
When working with the upgraded sites that have loads and loads of pages or when creating new ones where volume is significant, going through each page and setting personalization rules becomes tiresome at times. In order to apply batch personalization to pages or assign profile cards, other strategies can become handy such as assigning profile cards to taxonomies and utilize that in personalization, boosting pattern cards scoring, etc.. some technical implementation might be needed, however, it is still possible to do that without the need to manually target each component on a page to personalize customer Journey. We will go through different technical considerations when opting for such an approach.
Takeaways for the Attendees:
– How Sitecore OOTB behavioral personalization work
– How to extend Sitecore OOTB personalization to accommodate:
1- Taxonomy based personalization
2- Experience Profiles