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Crank Up Your Sitecore Authoring and Marketing Experience
June 6, 2020 @ 6:30 pm - 8:30 pm
Sitecore authoring and marketing enhancements that will make your environment rock!
Rick Bauer (@Sitecordial) and Corey Smith (@sitecorey) will be presenting together to help marketers launch a Sitecore solution with a more complete marketing tool set. Marketers will leave our session with a set of detailed enhancements to Sitecore that they can add to their product backlogs right away. Each enhancement will be linked to code samples in a GitHub repository that the marketers’ can provide to their teams to implement.
Samples of the enhancements include:
- Using Sitecore Forms to have a button that can trigger goals and more, and custom submit actions.
- Extending the Experience Profile with Outcomes, Eras, and Gravatar.
- Extending Path Analyzer with custom maps based on business requirements. Use goal and campaign categories and folders to create maps.
- Developing Personalization Rules in the Marketing Control Panel to apply across pages.
- Setting in place some basic Automation Flows and how to use them to drive complex and cross-site marketing definitions.
- Extending the out-of-the-box analytics with segments, cross-site taxonomy, and goal structure.